I have never been a corporate fan, but in
the interests of balanced reporting I generously accepted an offer to accompany a friend who is. His firm holds six VIP tickets for every FC Cologne home game, and last night they played my local team, Eintracht Frankfurt. It's the kind of gritty, undercover
work that we football bloggers are occasionally forced into when exploring the
seedy under-belly of sport's darker side. My only problem would be resisting
the lucrative job offers that would no doubt come my way via a shady half-time
handshake. I was determined not to become 'one of us'.
Far from the 'wild horde' at FC Köln's Müngersdorfer Stadium |
First, let me tell you about my friend,
'John' (his real name). We met when we were both proper journalists several
years ago before our profession died and he crossed to a more generous
paymaster to work in something called 'communications' (and I crossed into a
cash-free zone called 'freelancing'). His job, however, is not to communicate, but to
obfuscate. That's why his firm's web site proclaims that it "provides
solutions to propel our customers
from start to finish to unlock new insights". Understand?
John has three
colleagues along on the corporate tab who are all FC Cologne fans. John himself
claims to be a Bayern Munich supporter for some tenuous reason I can't recall,
although he's from Chicago and lives near Frankfurt. Let's just
say he's a truly global customer in the football entertainment industry. Tonight, though, he chooses to back Eintracht, which is bad news for the Cologne fans - John is their boss and, being a vocal North American from a culture of deeply embedded but chronically inane trash talk, heartlessly deepens their pain in following a side that is bottom of the Bundesliga and impotent to lift itself out of a crisis in form and confidence.
say he's a truly global customer in the football entertainment industry. Tonight, though, he chooses to back Eintracht, which is bad news for the Cologne fans - John is their boss and, being a vocal North American from a culture of deeply embedded but chronically inane trash talk, heartlessly deepens their pain in following a side that is bottom of the Bundesliga and impotent to lift itself out of a crisis in form and confidence.
Approaching Cologne's
magnificent Müngersdorfer Stadium, I of course feel like a complete fraud. A
little like when I have a media pass. The other fans are behaving like fans
(drinking, singing, laughing cynically), and I'm feeling like something much
more detached (a freeloading interloper). I have a special entrance, with a
special wrist-band, and lots of smiling young hostesses making me feel extra
special just for walking up with my VIP ticket. Are they really so pleased to
see a balding, bandy-legged, middle-aged man with hearing aids enter the hospitality
section? Of course they are - because I'm special!
Free. All night long. |
I'm not going to
complain, though. Once I find our table, I just sit down and waitresses bring
me beer after beer. Admittedly it's Kölsch, so you can drink about 15 glasses
and still safely operate a lathe. "What's having sex by the river got in
common with Kölsch?" John asks me. "They're both fucking close to
water." But it would be rude to quibble when it's flowing free, along
with a menu that includes various cuts of pork and chicken, and - probably not available elsewhere in the ground - sushi.
We are by no means
alone back here - there are dozens of companies represented by hundreds,
possibly thousands, of fans. There's no rarefied atmosphere of exclusivity, no
suits whispering about turnover, yields and profit warnings. It's more like a
really long and busy beer cellar where everyone's on the lam. Bar the odd
Eintracht shirt, they're all Cologne supporters with the same concern as the fans
outside - where the hell are the goals going to come from now that Anthony
Modeste's gone to China?
I consider asking John
if his company could provide FC Cologne with a solution to unlock new insights,
but I get distracted by a plate of Currywurst and another round of Kölsch. I
could easily get used to this. After all, I'm old enough now that I can stop
pretending to care about standing on the open terrace for 90 minutes. Then
everyone at the table stands up and I remember - we're here to watch a game. We
shuffle to our seats, which are padded, and more comfortable than anything I've
ever placed my skinny arse on within the four walls of a football stadium.
What the non-corporate fans got up to at Cologne station on the Amsterdam-Frankfurt ICE. |
I decide to try and do
some business after all. "I'll have John taken care of for €20,000,"
I offer to his colleagues after the final whistle. We shake on it immediately, no negotiations required. The
deal is done, and now I just need my secretary to draw up the documents and
have them sent over in the morning to be signed. We head back up to the restaurant level.
Unlike the bar on the concourse, this one's open for another two hours.
I would like to take this opportunity to state that I am available for all future assignments investigating the habits and lifestyle of the corporate fan.
The Quiet Fan was published by Unbound in autumn 2018 and is available here.
I would like to take this opportunity to state that I am available for all future assignments investigating the habits and lifestyle of the corporate fan.
The Quiet Fan was published by Unbound in autumn 2018 and is available here.
Nice
ReplyDeleteIt reminded me a little of your short story about going to Wembley in For whom the ball rolls.
ReplyDeleteI hadn't thought of that - funny that how I imagined a corporate night out at a game was not that different to reality.
DeleteBrilliant
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